The Right It The Right It

The Right It

Why So Many Ideas Fail and How to Make Sure Yours Succeed

    • 4.7 • 6 Ratings
    • $18.99
    • $18.99

Publisher Description

In this accessible, prescriptive, and widely applicable manual, Google’s first engineering director and current Innovation Agitator Emeritus provides critical advice for rethinking how we launch a new idea, product, or business, insights to help successfully beat the law of market failure: that most new products will fail, even if competently executed.

Millions of people around the world are working to introduce new ideas. Some will turn out to be stunning successes and have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others successes will be smaller and more personal, but no less meaningful: A restaurant that becomes a neighborhood favorite, a biography that tells an important story, a local nonprofit that cares for abandoned pets.

Simultaneously, other groups are working equally hard to develop new ideas that, when launched, will fail. Some will fail spectacularly and publicly: New Coke, the movie John Carter, the Ford Edsel. Others failures will be smaller and more private, but no less failure: A home-based business that never takes off, a children’s book that neither publishers nor children have any interest in, a charity for a cause too few people care about.

Most people believe that their venture will be successful. But the law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after launch—regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept.

Combining detailed case studies with personal insight drawn from his time at Google, his experience as an entrepreneur and consultant, and his lectures at Stanford University and Google, Alberto Savoia offers an unparalleled approach to beating the beast that is market failure: “Make sure you are building The Right It before you build It right,” he advises. In The Right It, he provides lessons on creating your own hard data, a strategy for market engagement, and an introduction to the concept of a pretotype (not a prototype). Groundbreaking, entertaining, and highly practical, this essential guide delivers a proven formula for ensuring ideas, products, services, and businesses succeed.

GENRE
Business & Personal Finance
RELEASED
2019
February 26
LANGUAGE
EN
English
LENGTH
272
Pages
PUBLISHER
HarperOne
SELLER
HARPERCOLLINS PUBLISHERS
SIZE
4
MB

More Books Like This

Beyond the Obvious Beyond the Obvious
2012
Brand New Brand New
2011
Ideaflow Ideaflow
2022
The Little Black Book of Innovation The Little Black Book of Innovation
2011
The Little Black Book of Innovation, With a New Preface The Little Black Book of Innovation, With a New Preface
2017
Converted Converted
2022

Customers Also Bought

The Secret Lives of Customers The Secret Lives of Customers
2021
Insanely Simple Insanely Simple
2012
Unlocking the Customer Value Chain Unlocking the Customer Value Chain
2019
Testing Business Ideas Testing Business Ideas
2020
Super Founders Super Founders
2021
Escaping the Build Trap Escaping the Build Trap
2018